Here are the tracking events that are sent out by Impact Stack by default. You’ll see them in your Google Tag Manager (and Google Analytics), Jentis or Matomo.

Google Tag Manager and Matomo tracking events

Action events

1. actionBegin: Fired once when the supporter clicks into or tabs into the form for the first time. The event also transmits the action ID and action uuid.
2. optin: Fired once for every opt-in/opt-out in a valid submission. All channels and opt-in status of each channel are included in the event (i.e. "email": "opt-in"). The event also transmits the action ID and action uuid.
3. submission: Fired after a valid submission and before redirecting to the thank you page. The event also transmits the action ID and action uuid.

Share events

1. share: Fired each time a share button (an element with data-share) is clicked. The event includes the share channel (”email”, “whatsapp”, “facebook” etc.) and the target (the url that was shared).

Jentis tracking events

Action events

1. form_start (group: "Form Interaction"): Fired once when the supporter clicks into or tabs into the form for the first time. The event also transmits the action ID.
2. channel + _opt_in (i.e. email_opt_in, post_opt_in, group: "opt-in"): Fired once for every opt-in/opt-out in a valid submission. The event includes the value of the opt-in ("opt-in" or "opt-out").
3. submit: Fired after a valid submission and before redirecting to the thank you page.

Share events

1. share (group: "Share"): Fired each time a share button (an element with data-share) is clicked. The event includes the share channel (”email”, “whatsapp”, “facebook” etc.)